I have left the playground boys and girls, and enrolled in what I can only call the MIT of Internet marketing research. The breadth and depth of the information you can obtain at multiple levels of a vertical market with ThemeZoom is nothing short of astounding. If you’ve read The Plan you’ll understand when I say this will build you a SILO to dominate any niche. ... If nothing else I can guarantee you will learn a comprehensive site structuring system that will keep you busy dominating markets for years. You’ll also have access to the most dynamic, deep and multidimensional keyword analysis tool you’ve ever seen. After seeing this you’ll laugh whenever thinking of KEI. You’ll also realize KEI methods don’t teach you anything about the markets you are attacking. The process of ThemeZoom is as important as the results. You can gain insights into your market that will allow creative and forward thinking strategies to even further dominate your niche, and the broader markets above and around your niche. Which brings me to my next point.

This is not a toy. If you are looking for a quick rich fix or the next immediate solution to SEO you should not look to ThemeZoom. This is a serious tool and should only be looked at by serious marketing professionals. You will need to step back, slow down, unlearn a lot of what the charlatan gurus have been feeding you lately, and be ready to study and learn. ... If you choose to take advantage of this life changing opportunity as I have, I assure you the new view and understanding of Internet marketing will serve you well both online and off.

excerpted from J. Andrew Morrison's blog post about Theme Zoom: