This section covers the VMAD Themes Table on the Theme Management Screen.

The middle portion of the Theme Management Screen shows the VMAD Themes Table with market overview information regarding each VMAD. This allows for a quick market comparison as well as individual market analysis.

The VMAD Table is shown below:

Column Descriptions

The columns on the VMAD Table are as follows:

Theme Name

Name of the theme.

No. of Comp Websites

Number of competing websites for the theme.

Estimated Customer Conversion Indicator (overview and detailed)

This indicator represents the conversion potential for the theme or market segment. This is the number of individual customers you can expect to acquire based on a conservative direct response industry standard of 1% conversion.

Overview -This figure looks specifically at the Parent Theme and Synonyms that you have chosen for this drill. It excludes those synonyms marked as KGO (Keyword Gathering Only) and is therefore, a general indicator for your theme at its broadest level.

Detailed - This figure takes into account all the keywords in your Zoom Analysis Screen that indicate a high degree of relevance (via the TRI Index). Due to the examination of a broader range of keywords, it offers a more detailed view of the market.

Collective EV Market Share

This is the aggregate sum of the Market Share of the Expert Verbiage Priority 1 and 2. 

Qty QUAD Nom Themes

The number of Quad nominated themes there are for the theme.

Qty TRI Nom Themes

The number of the various types of nominated themes that include TRI as one of its factors.

Expensive Market Indicator

The number of keywords highly relevant to the theme, as defined by your synonyms, for which the cost is greater than $10.00.

Qty Google AdWords (coming soon)

The number of Google AdWords running for the theme.

Qty Paypal Stores (coming soon)

The number of Paypal items available for the theme.

Qty Clkbank Prdcts

The number of Clickbank products available for the theme.

Ebay Stores (coming soon)

The number of eBay Stores listed for the theme.

Total Keyword Count

The total number of keywords currently associated with this theme.  This is how many keywords would be displayed if the filter and keyword limits were removed.

Filtered Keyword Count

The total number of keywords that meet the filter criteria currently set for this theme.  This value is displayed regardless of whether the whether filter setting is currently turned on or off.