This section covers the Article Strategy Column:
Topic or theme for content/article priority 1-3. Drill down
Topic or theme for content/article priority 1-3 is a recommendation for a keyword that qualifies as "priority 1, 2 or 3" for articles and topics you may use to support the themes of your silo structures.
Creating excellent content with original articles is the best way to become an "authority website" on your topic or theme of interest.
How to choose keywords for topics and themes for content/article priority 1-2-3:
First, choose those keywords listed as "Topic or theme for content/article priority 1" in the Article Strategy Column, then "priority 2", then "priority 3".
Within each of these priority groups, we recommend favoring keywords with high traffic and cost per click. However, the "traffic and cost per click" evaluation is only one method of gauging the value of a keyword. You should NOT throw away keywords that are listed as Likely Expert Verbiage or Long Tail Keywords simply because they have zero cost and traffic.
It is also worth noting the "Article Intelligence" column, when available, for additional advice in choosing articles.
Drill down (if appropriate)
This suggestion simply means that you may want to analyze the keyword further by drilling into it.