This section covers the Theme Management Screen.

The Theme Management Screen is your home base.  You can view all the themes that you have been working within Theme Zoom from this screen, and at a glance, get very useful information regarding those themes.

From this screen it is possible to analyse and make adjustments to your themes. A quick overview shows you what can be accomplished from this screen:

1. Add new themes
2. Import keywords
3. View and compare the market information overview for VMAD Themes
4. View and compare the information overview for project themes
5. View and compare your current themes in the Themes Tree, and the position of that theme within the project hierarchy
6. View the Blue Print overview information for a theme
7. Move themes from the VMAD Table to the Project Level of the Themes Tree
8. Move themes from the Themes Tree to the VMAD Table
9. Prune and graft themes on the Themes Tree
10. Generate a Blueprint of a project and download it to your computer
11. Delete themes from the Themes Tree
12. Select VMAD themes and a Project, Silo or Article theme as your current working themes
13. Proceed to the Zoom Analysis Screen

Getting Started

To begin a new project on the Themes Management Screen it is necessary to perform a Vertical Market Analysis Drilldown.  For an overview of VMAD, see Vertical Market Analysis Drilldown.

When adding a new theme, including a VMAD theme, please refer to the section called Add New Theme Button.

After the first VMAD has been added, it is possible to move it, or any subsequent VMAD, down to the projects level of the Themes Tree (see moving themes between VMAD and Themes Tree).  This theme will then be the overall theme of the project or website.  From this point it is possible to perform drilldowns of recommended or promising keywords found on the Zoom Analysis screen, in which case the theme tree grows naturally (see drilldown button).  Alternatively, other themes can be pruned and grafted onto this tree (see prune and graft).

Themes Management Screen

This screen is divided into three sections: 

1. upper portion showing the Theme Management Buttons
2. middle portion showing the VMAD Table
3. lower portion showing the Themes Tree.

The links to the functional descriptions for the Theme Management Buttons are available below.

The middle portion of the screen is covered in the section called  VMAD Themes Table.

The lower portion of this screen is covered in the section called  Themes Tree .

The upper portion of the Theme Management Screen is shown in the picture below:

Buttons on the Theme Management Screen

The Buttons on the Theme Management Screen include the following topics which are covered in later sections of this manual:

Add New Theme

Zoom Analysis Screen

Import Keywords

Edit Access Info

Delete Checked Themes

Prune and Graft (Move selected theme to a new location)

Generate Project Blueprint

Click on the following links for related information

Vertical Market Analysis Drilldown (VMAD)

VMAD Themes Table

Themes Tree

Select Working Themes

Moving Themes Between VMAD and Themes Tree