This section covers the 5 Recommended Actions Columns located on the Zoom Analysis Screen:

The 5 Recommended Actions columns are located on the right side of the Zoom Analysis Screen and have a pink background color.  In each column, there is a one line summary of the action appropriate for that keyword, in the context of that column.

Important: There will be no results anywhere in these columns until you perform the "Get Remaining Data" Function for the keywords you wish to investigate.

The primary purpose of the recommended actions columns is to help you discover those phrases that are most worthy of your time and effort. 

Any keyword that has a blank in all these columns is likely to be too vague or too distant from your Parent Theme to be given priority status within the silo or theme that you are investigating.

The 5 Recommended Actions Columns include:

1. Intelligence Column
2. Article Strategy Column
3. Keyword Selection Strategy Column
4. Off-Site Promotions Column
5. PPC Campaign Suggestion Column

The recommended action columns are color coded pink for easy identification.