This section covers the PPC (Pay Per Click) Campaign Suggestions Column located on the Zoom Analysis Screen:

The PPC Campaign Suggestions column is designed to alert you to various keywords, and their associated parameters, that may help you effectively organize a Google AdWords campaign.

It is very helpful to have some previous experience managing and launching PPC campaigns outside of Theme Zoom. We will be providing you with PPC management courses as a part of the Perpetual Keyword Traffic Motion Machine.

It will be helpful for you to understand the various indicators in this column.

The PPC Campaign suggestions are as follows, in order of priority:

1. MASSIVE TRAFFIC: Investigate theme relevancy

2. HIGH TRAFFIC:  Low cost keyword with high traffic

3. Low cost keyword with some traffic

4. HIGH TRAFFIC: Drill down to find additional less expensive PPC terms

5. MARKET ALERT: Research Market for Natural Content; Drill down to find additional less expensive PPC terms

6. Research AdWords term -  Drilldown to find additional less expensive PPC terms

7. VIRGIN TERRITORY,Priority1 (or 2); probationary AdWord, use ppc to analyze AdWords impressions

8. Penny AdWords priority 1

9. Penny AdWords priority 2

10. Penny AdWords priority 3

10. AdWords Candidate

The recommended action columns are color coded pink for easy identification.