This section covers the Market Convergence column, one of the long tail columns, located on the Zoom Analysis Screen:
This column is colored coded blue, as are all the long tail columns, and contains data only when the keyword is a Long Tail Keyword.
The Market Convergence column came into existence due to the frustration of being faced with hundreds of long tails all having zero CPC and zero CPD. There needed to be a way to distinguish which long tails were more valuable than others without having to wade through them all by hand, one-by-one.
This is accomplished by pulling apart the components that make up a long tail keyword and examine their individual value.
This column and the Long Tail Index column are similar up to this point.
What the Market Convergence indicator does, is to distinguish tails that contain a market segment that is distinct from the "headword". For example, in the parent theme "Evening Primrose Oil", the long tail "evening primrose oil skin" contains a second market in the tail, namely "skin". This market is obviously quite distinct from the market segment of evening primrose oil.
Finding these converging markets can occur anywhere during your website design, but they are most helpful when found at the higher levels, as it may prove advantageous to incorporate these tails as a more central theme of your website.
The Long Tail Keyword columns have a background color of light blue so that their meaning is easily identified.
The picture below shows the Market Convergence column: