This section covers the Keyword Strategy Column on the Zoom Analysis Screen.
The use of Long Tail keywords and Expert Verbiage on your website is important; your website must include highly relevant themes within your content without going over the repetitive threshold that the search engines employ when they detect that a website is overusing the same term. This is called keyword spamming. Using Long Tail and Expert Verbiage is one way to avoid this detection.
The recommendations for the Keyword Selection Strategy Column refer to Expert Verbiage and Long Tail Keywords. The longer the tail, the more expert the verbiage. However, not all Expert Verbiage is Long Tail.
Therefore, we differentiate between these two types of keywords.
What is a LongTail Keyword?
A Long Tail keyword is a keyword with two or more words associated with a headword. For Example, if your Parent Theme is "tshirt", then "custom tshirt design" is a Long Tail keyword, with a headword of "tshirt". "custom tie-dye tshirt design" is a longer Long Tail with the same headword.
The recommendations, Long Tail priority 1/2/3/4, indicate which keywords are useful because of their LongTail variations on the keyword.
What is Expert Verbiage?
An Expert verbiage keyword is a keyword that is related to your parent theme but does not have the same headword. For example, the parent theme "skydiving" has an expert verbiage keyword called "reserve static line". This keyword does not have the word skydiving in it, and it is directly related to skydiving. Therefore, this is called expert verbiage.
The recommended action columns are color coded pink for easy identification.
Possible Comments for the Keyword Strategy Column include: