This section covers the Intelligence Column located on the Zoom Analysis Screen:

The recommendations provided in the Intelligence Column comments are extremely valuable in the design and structure of your website.

This function is equally valuable to you whether you are deciding on the main theme and silo structure for your website or choosing article topics and keywords.

The picture below shows the Intelligence Column, shown here as Market Intelligence.  The recommended action columns are color coded pink for easy identification.  The title of this column changes depending upon the level of the Parent Theme.  See below for a description of this column:

Column Header Title

The title of this column depends upon the level of the parent theme you are "drilling into". The following table shows the level of the theme and its associated column title which will appear at the top of the column.

Each of the keywords shown on the Zoom Analysis Screen are nominated for theme, silo, topic or keyword, depending upon the level of the theme.  The level of the theme is determined by its location in the Themes Tree.  Each time you drill into a keyword, Theme Zoom adjusts the nominations to coincide with the current level of analysis. 

Each recommendation refers to the level subordinate to the current Parent Theme level.

• If you are analyzing a theme at the VMAD level, the column title will be Market Intelligence and the nominations will be for Projects within that market.

• If you are analyzing a theme at the Project level, the column title will be Architectural Intelligence.  The nominations will refer to the Silos for that Project.

• If you are analyzing a Silo level theme, this column title will be Topic Intelligence.  It will show nominations for Topics/Articles within that Silo theme. 

• If you are analyzing a theme at the Article level, the name of the column will be Keyword Intelligence and the nominations will refer to Keywords within that article/topic.

The table below shows the level of the keyword and its corresponding type of nomination. 

See the section, Vertical Market Analysis Drilldown for further information on VMAD.

Article and  Keyword Strategy Columns

When choosing Articles and keywords the Intelligence Column offers information and insight and should be used in conjunction with the Article Strategy Column and the Keyword Suggestion Column.

For example:

An Article Priority 1 associated with a Quad Nominated Topic is probably more useful than an Article Priority 1 that is only a Triple Nominated Topic. The intelligence column will give you the insight as to WHY this keyword is a good choice, by indicating the grounds for the nominations.

Drill Down (if appropriate):

Many of the suggestions in the Intelligence column include the suggestion, "Drill Down (if appropriate)." This means that you may want to drill into this keyword in order to further investigate, and elaborate on your theme.

For example, Drilling into a keyword you've chosen as a silo will help you discover keywords you can use to fill in the article for this theme level on your website. You would perform this only after thoroughly researching all the potential keywords for this choice.

The Intelligence suggestions are as follows, in order of priority:

1. QUAD Nominated TRI™, Competitor, Traffic, PPC - Drill Down

2. TRIPLE Nominated TRI™, Traffic, PPC - Drill Down (if appropriate)

3. TRIPLE Nominated TRI™, Competitor, Traffic - Drill Down (if appropriate)

4. TRIPLE Nominated TRI™, Competitor, PPC - Drill Down (if appropriate)

5. TRIPLE Nominated Competitor, Traffic, PPC - Drill Down (if appropriate)
   
   
6. Double Nominated TRI™, Competitor - Drill Down (if appropriate)

7. Double Nominated PPC, Competitor - Drill Down (if appropriate)
   
   
8. Double Nominated Traffic, Competitor - Drill Down (if appropriate)

9. Double Nominated TRI™, PPC - Drill Down (if appropriate)

10. Double Nominated Traffic, PPC - Drill Down (if appropriate)
    
    
11. Double Nominated TRI™, Traffic - Drill Down (if appropriate)
    
    
12. TRI™ Nominated - Drill Down (if appropriate)
    
    
13. PPC Nominated - Drill Down (if appropriate)
    
    
14. Traffic Nominated - Drill Down (if appropriate)

15. Competitor Nominated - Drill Down (if appropriate)
    
    
16. Drill into as a new VMAD.  See User's Guide.