This section covers the Filter Zoom Analysis Screen. 

Each of the Filter categories below are described in detail in their respective section of this manual.  This section covers each item on the screen and provides the links to the section of the User's Manual where it is described.

For a general overview of Filtering, please see Appendix B:  Filter Function General Overview.

Default Filter Setting

Each time you do a Drilldown or Add New Theme, the Zoom Analysis Screen is displayed with the default Filter set to filter out keywords that have either no traffic or no cost in either Broad Match or Phrase Match categories.  This alleviates having to wait for information related to keywords that have absolutely no cost or traffic.  Only important keywords with a known track record are displayed.  You may change this filter setting at any time. 

Filter Settings Saved

Once you have set your desired filter settings, you may change the settings as much as you like.  When you have finished setting the filters for a given parent theme, those settings are saved for that parent theme.  The next time you view your list of related keywords on the Zoom Analysis Screen, the unique filter that you used will still be in place.  You may change the filter settings at any time.

How to Use the Filter Function

To use the Filter Zoom Analysis Screen,

1. Click on the Define Filter button, located on the Zoom Analysis Screen
2. Click on Reset Entire Filter button, (to change the filter settings)
3. Click either the Display Only selected keywords button, or the Delete selected keywords button.

Description of Filter Zoom Analysis Screen:

The top portion of the Filter Zoom Analysis Screen shows the following items:

Filter Zoom Analysis Header  displays the name of the screen.

User's Manual Link  displays the User's Manual at the Filter Zoom Analysis Screen (this page).

Reset Entire Filter Button  Click on this link for a description of this button.

Display ONLY selected keywords on Zoom Analysis Screen click on this link for a description of this button.

Delete selected Keywords from current Parent theme click on this link for a description of this button.

Pass all selection criteria Message:  "Only the keywords from the Zoom Analysis screen which pass ALL the selection criteria below will be selected for the action to be taken."

This warning message means that if you select too many filter options from too many Filter Categories, you may not see any keywords on the Zoom Analysis Screen when you click the Display Only Selected Keywords button.

A picture of the top portion of the Filter Zoom Analysis Screen is shown below:

The picture below shows the Filter Criteria Categories heading and the Parent Theme and Synonyms that you are currently filtering. 

The Filter Criteria Categories on the Filter Zoom Analysis Screen are described in each section below.  Click on the link for a description of each category.

1. Filter By Keyword
2. Filter by Longtail Keywords
3. Filter by Cost and Traffic
4. Filter by Data NOT Fetched
5. Filter Options Below This Line
6. Filter by Number of Competing Websites
7. Filter by TRI Index
8. Filter by TRI Categories
9. Filter by 5 Action Column Categories
10. Filter by Recommended Actions Blank

Note: For a complete mock-view of the Filter Zoom Analysis Screen see Filter Zoom Analysis Screen.