This section covers the definition for PPC Campaign Suggestions Column:

Research AdWords Term - Drill down to find additional less expensive PPC terms

Keywords in this category are similar to those in the “HIGH TRAFFIC; Drill down to find additional less expensive PPC terms” category, except that they are not in high traffic terms. The cost per click for these keywords is between $2.00 and $5.00. Keywords must also be quite relevant to the Parent Theme to receive this recommendation.