This section covers the "Delete selected Keywords from current Parent Theme" button found on the Filter Zoom Analysis Screen.

This button will delete all keywords from your current Parent Theme that meet the filter criteria that you set on the Filter Zoom Analysis Screen.

Before any keywords are actually deleted, the list of keywords which meet your filter criteria are displayed for your approval. Only after you approve the list for deletion, will the keywords be permanently deleted from your current Parent Theme. They will not be merely filtered out, but deleted. (If you change your mind later and decide you want some of those keywords back, you can always import them back into your Parent Theme, or in the worst case, drill into the Parent Theme again.)

Important:

What you should do if you've set a Filter Criteria that defines a set of keywords you'd like to delete, and you've clicked on the "Delete selected Keywords from current Parent Theme" button; but then, when the list of keywords that meet your Filter Criteria are displayed for your approval for deletion, you notice that there are some keywords in the list which you don't want to delete.

In this case, do the following:

1. Answer "No" to the question, "Ok to delete the following Keywords ?"
2. Click "Define Filter" to go back to the Filter Zoom Analysis Screen, where your Filter Criteria should still be intact.
3. Without changing your Filter Criteria, click on Display ONLY selected Keywords on Zoom Analysis screen
4. On the Zoom Analysis Screen, click the "Check All" button, located just above the Keyword column.
5. Uncheck the check boxes for the keywords you do not want to delete.
6. Click on the "Delete Checked" button, located just above the Keyword column.

Example 1:

If after resetting your entire filter you select Phrase Match Cost Per Click is less than 1 and Broad Match Cost Per Click is less than 1 it will look like this:

If you then click "Delete selected Keywords from current Parent Theme", all keywords that have a Phrase Match cost per click of less than 1, and a Broad Match cost per click of less than 1, will be  displayed for deletion approval.

Example 2:

If you decide that all the keywords related to some of your chosen synonyms have zero market value, then you may want to do a "bulk" delete of all those keywords. Let's say you drilled into the Parent Theme of "tweety bird" and chose "looney tunes", "tweety birds", "tweety bird looney tunes", and "looney tunes tweety bird" as your synonyms. Then later, you decided that keywords related to "looney tunes" and keywords related to "tweety birds" had no market value. You could delete them all as follows:

The Parent Theme and Synonyms display is located directly below the Filter Criteria Categories header on the Filter Zoom Analysis Screen:

If you wanted to delete all the keywords on the Zoom Analysis Screen that contained the phrase "looney tunes" or the phrase "tweety birds" you could copy and paste these terms from the Synonyms list into the "Keyword contains ANY of the following comma-separated words" field:

Then, to permanently delete all of these keywords from the Zoom Analysis Screen you select the "Delete selected Keywords from current Parent Theme" button: