This topic covers the Add New Theme button found on the Theme Management Screen.
When to Add a New Theme
You will Add New Themes to analyze a keyword and its associated market segment. This process will generate a list of associated keywords and turns that keyword being analysed into a theme. This theme will now appear in the Themes Tree or in the VMAD column depending on how the new theme was added.
Add a New Theme as a VMAD to research a market for the first time. Once you have one or more projects in progress, you can Add New Themes at subordinate levels of your Themes Tree. (See Themes Tree description below).
How to Add a New Theme for VMAD:
For more information on why to Add New Theme for a VMAD, please see the section Vertical Market Analysis Drilldown.
To add a new theme for a VMAD, from the Theme Management Screen:
The first time you enter a new theme into Theme Zoom, it will be a New VMAD Theme, regardless of whether New VMAD is checked.
The picture below shows the Theme Management Screen's Add New Theme as VMAD Function. In this example, we add a theme of "books" and check the New VMAD checkbox.
In about a minute, the Synonym Verification Screen will appear where all the Search Engine Proven Synonyms (SEPS) for the theme are displayed. For further information, see the Synonym Verification Screen.
How to Add a New Theme as part of a Project in the Themes Tree:
On the Theme Management Screen,
In the pictured example below, we want to add a silo called "chocolate truffle" as part of our current project, called "gourmet chocolates". First, we select "gourmet chocolates" from the Themes Tree.
Then, add the keyword "chocolate truffles" in the Add New Theme text box. Notice that we don't check the New VMAD box because this will become part of an existing project. The picture shows this Add New Theme:
In a moment, the Synonym Verification Screen will appear where all the Search Engine Proven Synonyms (SEPS) for the theme are displayed. For further information, see the section called the Synonym Verification Screen.
On the Theme Management Screen, in the Themes Tree, this new theme will appear at the level directly below the theme you selected in the Themes Tree. In our example, we added "chocolate truffles" to the Project "gourmet chocolates", and the Themes Tree reflects this addition as shown in the picture below.
Note: Because the article level is the lowest level available, when you attempt to add a theme subordinate to an article, the new theme will also become an article, and reside in the same silo as the originally selected article.
Drilldown vs. Add New Theme
Both functions, Add New Theme and Drilldown are used to analyze a keyword and turn it into a theme.
The Drilldown function is available on the Zoom Analysis Screen. It is only different from Add New Theme in that you must select the new theme from the list of keywords found on the Zoom Analysis Screen; this selection also locks in the parent of the new themes. You do not have a choice as to where that new theme appears in the Themes Tree hierarchy, it will be subordinate to the parent theme under which the keyword was selected for Drilldown.
The Drilldown function is discussed in further detail in the section called Drilldown Button.