Market Research vs. Keyword Research?

The "research tip" big guru affiliate marketers would prefer you didn't know.

(private one-on-one mentoring call is very revealing)

(right click save as or click to play)

B2B conversion.mp3

This mentoring call brought up some extremely important issues and common misunderstandings about keyword research versus market research.

There was also some top secret tips on how to use webstat logs files and "effective keywords" to glean a better understanding of your target niche or market.

One of the big challenges on this call was the fact that the website was a B2B website targeting buyers of a fairly narrow or at least specific product. My student didn't really have a full grasp of the behaviors of the target market belonging to his website. Therefore he could not use Theme Zoom as effectively if had known a bit more about his target prospect.

We briefly touched upon the subject of "surveying: your target market.

My associates at Gluskin & Townley handle the survey systems and methods used by Theme Zoom, and we have several calls by Elliot Gluskin and Jay Townley within the Theme Zoom private members area.

Obviously the average online newbie is not going to survey hundreds of people in order to research online behaviors for a single affiliate website. ; - )

Yet some surveying is better than no surveying it the case of this particular mentoring call with Ken. He is dealing with a corporate B2B website about "flour". Generally "asking the right questions" is a mentality we would like you to culture.

JUST ASK!

Even if you can't afford to put together a formal corporate survey with my partners, I can show the lonely affiliate how to develop the "mini-survey" mindset. Most corporate surveys do NOT ask the right kinds of open ended questions . . . which is why we use professionals!

In the case of this particular mentoring call with Ken, even a "mini-survey" may consist of picking up the phone and talking to a couple of the "buyers" that are exclusive to Ken's niche. Certainly this method is not statistically accurate, but it creates the correct mindset for the "just ask" approach.

Hint: You can discover EXTREMELY important and useful themes and keywords within the B2B market by just talking to folks! 

In summary, this is an extremely useful mentoring call and will be available to the general public for a short time. You will also find this call posted in the Theme Zoom private members area along with many other private mentoring calls.

Special thanks to Ken Reid for allowing me to publicize this session.

- Russell  Wright

Theme Zoom
 

P.S.-

The Lifetime Value of a Customer

In case you missed it . . . the "big research tip affiliate gurus prefer that you to know about" is:

 "surveys and web statistics"

Why am I putting this angle on it?

Some big gurus who try to sell you a "business-in-a-box" do not always want the beginner to know exactly how much time and skill is involved in organizing, researching, grooming, and growing a list of qualified prospects and customers. Or at least they do not highlight those issue.

The money is NOT necessarily in the list!

The money is in the follow-up and the "asking" or surveying. It is in the personal relationships developed.

A long term cash-flow comes from knowledge of your visitor. You must know how they came to arrive on your website, and why, and what they did while they were there! (Web Statistics).

Hint: A powerful combination of e-mail or web "surveys" along with easy to understand  "web statistics" can provide a never-ending supply of insight and growth for your business!

Even if you do not perform expensive surveys, you can still have a "Just Ask" mentality with your prospects and customers.

This "Just Ask" mentality will increase your bottom line the moment you start to use it . . . almost like hypnosis or magic. It is not about spending huge amounts of money on corporate surveys. It is about internalizing the lifetime value of your customer! 

Part of the reason this "Just Ask" mentality works is because you are focusing more on what you can give back to your clients instead of what you can "get" from them.
 

To your Success.

Russell Wright