Silo Competition

Definition:

It is very easy to check your "silo competition" for a given keyword or theme.

Simply go to www.google.com and type in:

Google will return the number of websites that contain this keyword, theme or phrase within the URL:

It is very interesting to see how few websites are optimized at the directory level for long tails and broad themes.

This can be a determining factor when deciding what your overall SEO competition may be.