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What is a Silo? download

Interview with Psychologist Dr. Glenn Livingston of The Livingston Group download

Theme Zoom Version 3.0 is now released. It is the ultimate search engine positioning tool.

This powerful leading edge product is a search engine optimization tool, content decision tool and market research tool all wrapped into one control panel. Combining 42 years of expertise, the creators of Theme Zoom, using the latest information on latent semantic indexing principles, have developed what SEO’s are proclaiming as the only tool of its kind on the market.

To interview co-owner Russell Wright, or to set up a speaking engagement, call 608-432-1387.

→ Theme Zoom 3.0 Launch Press Release PDF

→ Theme Zoom 3.0 Product Information, Benefits and Features PDF

→ Theme Zoom Creator Bios PDF

→ Sample Interview Questions and Answers

→ Story Ideas

→ Audios

→ Complete Press Kit.

If you need any further info to include us in your story, just ask.
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Sample Interview Questions and Answers:

Is keyword research a waste of time?

I am reminded of Steven R. Covey in his book 7 Habits of Highly Effective People- metaphorically describing the current status of the PR industry. He paints a lucid image of a management team “hacking its way” through thick, vision-blocking undergrowth. When the executive officer climbs a tree in order to get a broader view he shouts down in alarm, ‘Wrong Jungle!” The senior manager glares back up at him and replies “Leave us alone. We’re making progress.”

Keyword research for many people is a lot like hacking through the wrong jungle.

You may have a sneaking suspicion that you are missing “the big picture” when it comes to keyword research, but you are not sure what that picture is.

The fact is that keyword research and market research are not necessarily the same thing. Vertical market research should precede traditional keyword research.

Performing market research before you start compiling keywords and building a website will make sure that you aren’t “hacking through the wrong keyword jungle”.

What is the difference between market research and keyword research?

Vertical market research should give you a top-down picture of where you want to exist within the larger market frame.

For example, if you are selling “insomnia hypnosis audio CD’s” you need to have a full understanding of the “sleep disorder” market as well as the “hypnosis” market before you can decide how you promote within each vertical market. Only a small portion of people in the “hypnosis” market may be looking for “insomnia” CD’s whereas a larger market share of people in the “sleep disorder” market may be interested in your “insomnia hypnosis” website. Until you spend some time researching this, you may be “hacking through the wrong jungle”.

Can you explain more about what you mean by a technical agenda and a direct response agenda?

There are two contradictory forces at work when it comes to online success. These two forces are the technical agenda of “cracking the code” to the search engine algorithms (sometimes called SEO) versus the direct response marketing agenda which is all about attracting qualified prospects to your website that lead to actual sales.

You should keep a balance between both agendas weighing the cost of both. With a top down approach to your vertical market, you will understand how to optimizing your website while integrating BOTH agendas.

There is a step-by-step way of understanding which one of these agendas are the most important factor within your particular business model.

What is the co-occurrence matrix?

In terms of search engine optimization, the co-occurrence matrix refers to patents pending by Google’s own Anna Patterson. The details of this patent are rather technical. Suffice it to say that search engines are spending more time looking for co-occurrence keyword predictors. Keyword predictors help Google determine the overall “theme” of your website.

A co-occurrence predictor is a word that may predict the presence of another word. For example, if the keyword in question is “white house”, there is a strong likelihood that the word “president” will also appear on the same page. The percentage of that likelihood is what we call Theme Relevance Indication. When a keyword has a high percentage of co-occurrence, while at the same time having a high cost and traffic, it is ideal for supporting the overall theme of your website.

Are co-occurrence and (LSI) latent semantic indexing the same thing?

If I were to answer this question in an interview, I would be sure to have my programming team and our mathematician nearby me so I could answer properly. In a word, no, LSI and co-occurrence are not the same thing- but LSI has become a catch-all phrase. Word on the streets is that LSI is somehow being integrated into Google’s search engine algorithms. Although this is a topic of great controversy, we do know from testing, that Google seems to favor authority websites that cast a “wide synonymic net”. By wide synonymic net we are talking about websites that write important and meaningful things within a topic, keyword, or theme.

Where do you see the future of online marketing and the use of keyword and market research?

Themes are the future. Over the next several months you will hear everyone talking about vertical market themes and “silo” website architecture. Some of this will be due to our efforts in bringing this concept to market. Mostly this will occur because of new and innovative technologies that allow average people to perform vertical market research and theme research at a high level.

Another aspect of search will be video and audio keywords. My belief is that Google will create ways to search for words and sentences imbedded within audio and video files. They are already working on this technology- although it is currently inefficient.

As you can imagine, when the search engines are able to parse through video and audio files and extract the written text, life as we know it will change completely- and all bets are off.

The Theme Zoom team is already preparing for this eventuality with new and innovative forms of technology.

Story Ideas:

1. What is the co-occurrence Matrix, and what is a “co-occurrence predictor” keyword?

2. What is the difference between keyword research and market research? Why has this been a point of confusion for many webmasters?

3. What is Web 2.0?

4. What is the future of Search?

5. What is the difference between SEO (search engine optimization) and SEM (search engine marketing) and why has this been a point of confusion for many webmasters?

6. Why do so many companies waste huge amounts of potential revenue by not properly utilizing pay per click keyword data to drive article and content creation targeting free search?