Interview Questions Industry Journalists:
1. Should we believe the hype about the 'Semantic Web' or Web 3.0?
Theme Zoom architect and natural language processing expert Suzanne Bell talks about the new web as being "context driven." Content is no longer king. The web of relationships that make up the internet are becoming unmanageably large and several solutions are in the works to give the world comprehensive access to the most important data. This topic is both interesting and useful to your listeners or readers.
Natural language processing output using Theme Zoom technology
2. Is keyword research becoming a waste of time because of the rise of social media and Web 3.0 ?
I am reminded of Steven R. Covey in his book 7 Habits of Highly Effective People- metaphorically describing the current status of the PR industry. He paints a lucid image of a management team “hacking its way” through thick, vision-blocking undergrowth. When the executive officer climbs a tree in order to get a broader view he shouts down in alarm, ‘Wrong Jungle!” The senior manager glares back up at him and replies “Leave us alone. We’re making progress.”
Keyword research for many people is a lot like hacking through the wrong jungle.
You may have a sneaking suspicion that you are missing “the big picture” when it comes to keyword research, but you are not sure what that picture is. We call this VOMA or 'vertical online market analysis. The Theme Zoom Krakken technology was designed to perform this type of technical research which is difficult, if impossible to perform by hand.
The fact is that keyword research and market research are not necessarily the same thing. Vertical market research should precede traditional keyword research to make it more effective. Only then can you make real 'progress' in ranking for thousands of keyword within your market or niche.
Performing market research before you start compiling keywords and building a website will make sure that you aren’t “hacking through the wrong keyword jungle”.
3. What is the difference between market research and keyword research?
Vertical market research should give you a top-down picture of where you want to exist within the larger market frame.
For example, if you are selling “insomnia hypnosis audio CD’s” you need to have a full understanding of the “sleep disorder” market as well as the “hypnosis” market before you can decide how to promote within each vertical market. Only a small portion of people in the “hypnosis” market may be looking for “insomnia” CD’s whereas a larger market share of people in the “sleep disorder” market may be interested in your “insomnia hypnosis” website. Until you spend some time researching this, you may be painting yourself into a corner.
4. What do you see in the future of online marketing and the use of keyword and market research?
Themes and themed relationships are the future of online search. The fusion of social media and search retrieval will integrate themes as well. There is a thematic 'connective tissue' that is developing between Facbook and search engines like Bing and Google. Themes still keep this ever-increasing blend of 'likes' and 'links' well connected at a theme level.
The Theme Zoom team has already prepared for this eventuality with new and innovative forms of technology.
Since 2006, we have been developing technologies that are based on the sound principles of Website Silo Architecture. This advanced SEO design layout helps your website rank for keywords much more easily and typically with far fewer inbound links than a website that is not using well thought-out silo architecture.
Using the advanced methodology of themed website architecture requires some foresight and planning. There is a tendency to build robust evergreen websites that outrank competitors using this method- sometimes for dozens of keywords at once. Further, these keywords will typically stay ranked for longer periods of time and have been proven to withstand many of the search engine changes and algorithmic updates. This is the case because of the natural semantic nature and logical hierarchy of the Website Silo method. The basic method of WSA was introduce to us by search engine retrieval expert Bruce Clay in 2005.
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