The booming internet era has allowed an unprecedented number of keyword research and market research tools to become available to the business owner. Very few of them have an integrated approach to real-world-business.

I am someone who doesn't like to build a website until it is very well researched. I believe the hours spent researching a market and acquiring vertical market intelligence is well spent.  

However wasting too much time researching markets is a painful experience. This pain motivated me to build Theme Zoom. Once I understood the power of website silo architecture, it became too painful wasting my time hunting for "low hanging fruit" keywords when I should really be dominating entire vertical market themes.

Theme Zoom is designed to both prevent and relieve the pain of wasted time.

Market Research versus Keyword Research:

Ordinary "market research" and "keyword research" tools almost never tell you how their data fits into a larger frame.

They seldom gave you "the big picture". The big picture includes knowing where a keyword lives in relationship to other keywords in a similar Market Category.

For example, using traditional keyword tools, it is almost impossible to know the difference between "high level themes" worth spending money on to promote versus "low hanging fruit keywords" (KEI) that are barely worth a meta-tag or description.

More importantly there was no way to get an accurate reading of how these two types of keywords (high level themes versus low hanging fruit) should be addressed in relationship to each other.

Not having access to "the big picture" is as painful as it is annoying- for any business owner.

Most keyword tools can return hundreds even thousands of keywords- but not knowing which ones are the most important to the big picture was a painful experience.

Theme Zoom will help you tell you which keywords in a massive pile, are most useful and profitable for your business.