Themed Link Building Campaign Overview

3 Legs of the Stool in relation to Linking Strategy Development






The three legs of the stool (presented in web site development) also serve your Themed Link Building strategies.

Technical – search engine optimization aspects –

• The context of the incoming link (is it from a favored source site, or favored source section of that site for your theme).
  
  
• The language of link (anchor text) in relation to …
  
  
• the landing page text (it’s content, punctuation, formatting and page and overall web site placement).
  
  

Direct Response – tracking and conversion aspects –

• By tracking key inbound link placements and their landing page content, either specifically or via general web log data, you can see what sites/placements/pages (conversations or interests) bring in more traffic.

• And more importantly, you will see what placement/content combos bring in more converting traffic for your unique business goals of that page or silo.

• You can then leverage that information by:

• drilling down into your “money” keywords in Theme Zoom and expanding content and silos.

• placing links in similar and highly relevant places as the locations with highest conversions.

• gather more data on what your customers want – perhaps leading to joint ventures, new product developments or linkbait ideas, etc.
  
  
  

Educational – developing trust, excitement, and confidence -

• Your readers, listeners, or viewers trust, excitement, and confidence in your businesses products and services are built via their experience with your content.
  
  
• By being a useful resource for that particular themed query or general theme (expert status) you will inspire their action.

• This is where you show the search engines, the potential human editors of the engines, the site providing the link, as well as your prospect that you deliver what they are looking for.  That you are a reliable resource for that query.

• This is also where you meet your buyer at the stage they are in the buying cycle and create action resulting content that enters them into your sales funnel in the most relevant way.

Continued strategic educational development will establish you as “The Resource” for that themed query or expert status within a theme.

Using these three legs of the stool - technical, direct response, and educational – you can strategically plan your linking campaign to effectively reach your particular business goals.

The legs work in unison together to support the success stool. All must be included to perform properly.

Simple worksheets will be provided to speed your process and guide your continued growth.