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Favored Sites
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Favored Sites
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Favored Sites and Themed Link Building
“Favored” or “non favored” sources of information is another algorithm used in the continual refinement to give good search results.
Favored sources in rankings have been mentioned in the following approved US patents.
It is also mentioned in the Document scoring patents that are currently in application status.
In very basic terms, to determine if a source is a favored one, the engine breaks down the query and identifies its topics. It also identifies if site a and/or site b contain the search query in total or part in the host name and URL. And it identifies the site presence in a hierarchal directory of topics – like a directory – if it has already been associated with that theme or topic – and calculates in the editorial opinion of its relevance within that directory.
Favored source extends the trustrank to include sources that are more personalized. Giving smaller in authority but yet expert sites more favor.
Determining if a source is favored also includes its presence of site or page inclusion in user specific parameters set by user preferences, and third party resources (while third party is not defined in the patents directly– presence in directories, guides, and prominent sources for that them/topic could be considered third party). Other ways of the Google engine determine favor, includes utilization of the ways that a searcher can identify you as a resource – things like bookmarks and google notebooks.
It also gives priority consideration for increased favor if the content is on topic from the point of view (POV) of the query or existing conversation within a document. The point of view of the query can be determined by keywords as well as a users search history and browser patterns. And the POV of the document by the text on the page and the pages surround it – your internal site structure.
So, you can see the web is moving semantically to deliver more personalized search results. The most important thing is for your content to be focused on providing and serving an individual with info that would be most useful to their individual search query.
When looking at personalized search and themed linking, strategy becomes very important.
As you grow your linking campaign, identify your good themed neighborhoods.
Where does your market live online?
Who is already speaking to your market?
Move into those neighborhoods and you will rise in search engine ranking while sumultaneously converting the ideal prospect into an actual customer. Ultimately this practice leads you to "dominate the conversation" around a given topic or theme.