5 Overview Action Steps:

Get your content in order.

Follow Google - be the best resource for your keywords/themes and follow through with that in your marketing with integrity.

Listen to your audience to guide you as to what sort of content they want, and any changes that Google may come up with will not sink your boat.

When you run your business in this fashion, you help Google do its job too. Generally speaking, this will protected you from the foibles of short-sitedness

Before building your linking campaign, check the following:

1. Register your domain name for a few years, preferably 10.
   
   
2. Make sure your whois data is public and matches your contact details on your site and privacy policies.
   
   
3. To get neighborhood insurance, host your domain on a static IP, or do your best to make sure your site doesn’t have sites that are considered spammers. 
   
   
4. Develop a well siloed site, importing favored search terms within site page. Read Russell Wrights Authority Websites Obsolete report. Import your theme or topics association’s keywords into your keyword research. These words are already determined to be favored keywords for your them or topic.
   
   
5. Make sure your on page factors are correct. How the landing page is put together is of high importance. See Jerry West’s on-page factors.