One of the most confusing issues for Theme Zoom users is the different levels of the Themes Tree.

When you are selecting your diverse synonym long tails and your diverse synonym keywords (which also include pure diverse, diverse, and partially diverse keywords (as distinguished from diverse SEPS) you may want to lower your filter standards as you get deeper into your website structure.

The idea is that on longer and more obscure article keywords and topics, you will probably find less trafficked theme nominations.

You may find that there is only expert verbiage or keyword priority 2 and 3 for more obscure recommended topics and themes, even though those theme keywords were nominated as a silo or as an article at a higher level of the Themes Tree.

If you sort by high TRI, for example a TRI greater than 50, you are raising the bar pretty high. (This would also include the removal of theme subordinate to keyword (TS) terms.

This is a very high quality keyword list, when you raise the bar that high. 

If you want to raise the bar even higher, you can add a filter for Market Share greater than .50 - 1.0%

The more filters you add, the higher the bar gets raised.

In general you will want to lower your standards and look more towards expert verbiage and lower priority keywords as you go deeper into your Themes Tree. (Website blue print).

You can STILL qualify these expert verbiage and lower TRI keywords with traffic as well as the LTI (long tail index). The filter standards for expert verbiage and statistically improbable phrases are different than for top level themes within your blue print hierarchy.

Remember, expert verbiage has lower traffic but often attracts a higher quality response visitor or prospect.

Themes are above the surface of the market and are recorded by most keyword research tools. These are the "top level" keyword terms that are bought and sold over again and again by the various keyword sources. Even some long tail keywords fall into this category.

Expert Verbiage and SIPS (statistically improbable phrases) are hidden beneath the surface of the market, and they do not always have huge volume of traffic to the specific term.

Used in aggregate these terms bring you a ton of highly qualified traffic to your website theme.

By casting a wide synonymic net, you begin to ascend a vertical market and own the subject matter expert terms that drive qualified prospects and decision makers:

For the sake of this tutorial, we are at the PROJECT LEVEL of the Themes Tree:

Our standards should be a little higher out of the gate, when searching for diverse synonyms and diverse keywords at the project level.

You should also feel free to play with your OWN filter criteria.

We have Theme Zoom members discovering useful filters every day.

Remember, nothing like Theme Zoom has been created up to this point, so new benefits are being discovered almost on a daily basis.