Website Condition Number 2- Product or Service Website Blue Print

Session 2:  (20 minutes)

Website Situation 2 Audio

download .zip

Graphic of WS2 Site Basic

Graphic of WS2 Site Advanced

Graphic of WS2 Site Elte

Website Condition Number 2- Product or Service Blue Print

1. 3 Different Kinds of WS2 websites
   
   

• What is a product or service website and what are the three kinds of WS2 websites?

2. What does it mean to own a super broad term like “automobile” and is there an exact strategy to accomplish this?
   
   

• A brief discussion on how to ascend the vertical market and the difference between long tails and broad terms.

3. Who are you and what are you selling and why?

• Your vertical market strategy will reflect what you are selling and why.

4. The different species of keywords in the Theme Zoom Keyword Cycle actually reflect (in many ways) the buying cycle of an online prospect.

• A brief overview of the “overly educated shopper”.

5. A WS2 website may require several VMADS before you even start a project.

• Most people only spend 10% of their time doing market research and 90% of their time building their site.

6. What is the exact formula for a WS2 Blue Print “Basic”?

• 13 Drilldowns, 13 GRDs (get remaining data) and 30 keyword per article = 390 keywords/themes total.

• This “Basic” model does not include your VMAD (vertical market analysis drilldown) steps, because a VMAD involves as many Drildowns and GRDs as is appropriate to your personal research process.

Closing thoughts:

What should your “30” article keywords consist of?

Long tails of your SEPS (search engine proven synonyms).

Recommended 2 – 4 for every SERP depending upon how many SEPS you have elected in a VMAD.