This section covers Clicking The Big Red Button:
Visit the technical help manual about this topic
Once you have selected the synonyms pertinent to your research, you
Theme Zoom will retrieve thousands of keywords that are related to your Synonymic Set.
The Big Red Button tells Theme Zoom to fetch your theme-based keywords. When you click the Big Red Button, a massive theme-based list of keywords will be automatically generated, sorted, parsed, tumbled, sifted, approved, polished and delivered to the Zoom Analysis Screen. Useless terms will be weeded out according to Theme Zoom quality standards.
Once you click the Big Red Button, you will see the following graphics and text, letting you know that Theme Zoom is gathering and creating "Fresh-Squeezed Keywords".
"Fresh-Squeezed" means that Theme Zoom is not pulling keywords from a static database, but is gathering keywords from dynamic real-time sources, including the current top ranked websites for your chosen theme and synonyms. Theme Zoom will take approximately 10 minutes to process. An example of the message that will appear across your screen is shown below:
The results of the "Fresh-Squeezed" keyword generation process will be displayed on the Zoom Analysis Screen.
On the Zoom Analysis Screen, you should see very few useless and questionable keywords. If some seemingly unrelated terms do show up, you may delete them individually or delete them in bulk. Remember, even if a keyword does not rank highly for traffic, it is often a long tail or expert verbiage "quality" keyword that real search engine visitors use on the search engines.
If you have followed the guidelines given on the Synonym Verification Screen, your keyword list will be of substantially higher quality as it relates to your market. In order to distil your theme-based website blue-print even further, use the define filter function.
It is likely that some polysemous or unrelated keywords will still survive the filters and algorithms applied in the drilldown process. In order to ensure that you receive more quality keywords, we decided it was better to let some unrelated terms survive the initial filter algorithm rather than filter some potentially excellent terms out. The define filter function and the TRI™ function will help you isolate these unwanted terms in your specific circumstance.
When you are ready, click the Big Red Button and review the help section called The Zoom Analysis Screen.