Keyword Research is one of the cornerstones of good search engine optimization, and perhaps the least understood.
When you gather the most profitable keywords, your online business will take off. Bet on the wrong keywords and you will spend a lot of time and money with nothing to show for it.
Most amateurs will fail to research their market properly and then believe that online marketing simply does not work. They woefully return to their expensive and often futile television ads.
Keyword Discovery Phase:
Keyword discovery is the beginning stage of keyword research. This phase can be performed in many different ways.
We suggest that you employ at least four different keyword sources when collecting the list of keywords to analyze. The four we recommend are as follows:
- Source 1: Keywords that your competitors are targeting
- Source 2: Keywords used in your current marketing copy
- Source 3: Keywords in your website's log files
- Source 4: Keywords that your customers are currently typing in the search engines
Keyword discovery is not limited to the above four recommendations but they are probably the most important. It is important that you utilize many sources to discover the keywords that you should consider when doing your market analysis.
Advanced Keyword Analysis Tips:
When performing your analysis, you want to make sure you have extracted as many profitable keywords related to your products and services as possible. To this end, be aware that free keyword tools are sometimes useful, but they all have their own agenda and your best interests are seldom reflected in the data.
Once you have a list of potential keywords it's a good idea to test them in a PPC campaign in order to see if they actually attract clicks and/or convert for your specific product. Here at Theme zoom, we call this Pay-Per-Research (PPR).
Ultimately your website should contain a combination of pure diverse, partially diverse and long tail keywords that are thematically related and diverse in nature to create as broad a synonymic net as possible. In this way, no matter what terms your customers are using to try to find you, there you will be.
Theme Zoom has designed its market analysis and keyword tools specifically to help you achieve this function. You need the most advanced semantic tools on the market to give you every possible edge in today's competitive online market place.