About Theme Zoom
Our goal at Theme Zoom is to turn online marketing into a science, utilizing evergreen principles that will allow you to create an online marketing presence that will provide solid long-lasting results.
We saw it is necessary to communicate online marketing in a way that a business person can easily understand and appreciate. We were the first to assign an estimated yearly dollar value to a naturally ranked search engine keyword. The Theme Zoom natural language processing technology is still the only application available to the general public that can express the overall value of a theme or vertical market.
One of our revolutionary ideas was to design our technology to focus on markets rather than individual keywords. By starting at the top of your vertical market you can uncover information about market segments that even experts in the field would be surprised to know.
Why the Zoom in Theme Zoom?
A good zoom lens on a camera will afford you the opportunity to view your subject at different magnifications resulting in a reframing of the picture. Shifting the magnification will bring different aspects of the picture into focus allowing you to choose different objects as focal points.
This provides a nice simile to online market research - scoping out to a wide angle view, you easily see the major components that make up your market. As you zoom in, smaller details within the area in which you zoomed become prominent. Switching to a macro function allows you to see an entirely different world - now you are looking at supporting keywords instead of the main themes of the market place.
All three levels are needed for effective online marketing.
Wide Angle = Vertical Market Analysis; available in VOMA, this view will indicate where the money flows in your market and who controls that money - converging markets are often found at this stage.
Zoom in to find the Themes most effective for your particular marketing campaign - Also in VOMA, this functionality will show you your direct competitors, how successful their marketing campaigns are and where the missed opportunities lie, waiting for you to exploit.
A Macro View is available through the Blueprint function where articles and individual supporting keywords are automatically suggested to speed your web development time. Access to our Keyword Tool is also available to help you discover all the best terms at this granular level.
Sue Bell is the founder and CEO of Theme Zoom LLC. As the co-creator and mastermind behind Theme Zoom’s ‘Krakken’ Search Engine Marketing Tool and The Last Keyword Tool, she also played a significant roll in the creation of Domain Web Studio (DWS). Her expertise with system design and databases allowed her to back engineer popular search engines and discover methods for Search Market Analysis and Competitive Analysis that turn SEO and search engine rankings into a science.
This resulted in the creation of tools which make the life of an SEO/SEM easier by automating both the difficult and mundane aspects of Market Research, Keyword Research, Website Site Structural Design and Implementation. You can follow her rants as she blogs about these and other topics on her personal blog.
Sue retired, in her thirties, from her career supporting the Military. She came out of retirement to mastermind the programing behind our powerful and proprietary market analysis tools. She currently enjoys living in the arid Arizona desert, spends her spare time dominating online markets, and is available on a limited bases for online marketing consultation and training.
Russell Wright is the founder and co-creator of Theme Zoom's Krakken Search Engine Marketing tool. He is also a search engine optimization auditor. This tool was founded on Russell's proprietary keyword reporting system and the "9 different keyword types". This keyword system is designed to unveil the unique keyword fingerprint of your website that will assist you in dominating your niche at a high level.
Russell, as a professional speaker, presents the search engine story in a way that both technical and non-technical audiences will enjoy. He takes a top-down philosophical approach when speaking about search engine marketing and technology. An experienced communicator and storyteller, his goal is to promote a perspective that tends to intrigue the average listener.
Matt Da Cruz
Matt Da Cruz is the CEO of Click Synergy. He is also a search engine optimization auditor and co-inventor of the DomainWebStudio.com (DWS) 'The 1st Online SEO Project Management Suite'. This tool was founded on Matt's private SEO project management processes & systems. This Online SEO Project Management Suite is designed to manage the unveiling of the unique keyword fingerprint of your website that will assist you in dominating your niche at a high level.
Matt, as a professional SEO - Developer - Business Process Analyst, presents the search engine story in a way that both technical and non-technical audiences will enjoy. He takes a top-down philosophical approach when designing systems for search engine marketing and syndication. An experienced SEO auditor, business process analyst and developer, his goal is to promote a perspective that tends to intrigue and simplify processes for the average listener.
Kelley Reynolds demonstrates his brilliance as the software engineer in his now not so behind the scenes role in Krakken and The Last Keyword Tool. His skills were honed on Wall Street and though he is in high demand, we have managed to capture a surprising amount of his attention.
Kelley is president of RubyScale, a reliable and forward thinking software company in Ohio, where he tries to pretend he is ordinary, but fails miserably.
You may contact us by e-mail at talk2us (at )themezoom.com.
You may call us at 1-800-878-9935.
You may write to us at:
PO Box 193
Mesa AZ 85211